Did CTV simply pick the wrong show? Easy to be a Tuesday morning quarterback, but they do have a sketchy history with Nip/Tuck, leaving it on the shelf for entire seasons. Mad Men, their U.S. cable pickup (from AMC), has more buzz and may have been a better fit. Hell, they ran enough Dexter promos during the game they might as well have handed the ball to Michael C. Hall, although Nip/Tuck was hyped to death, too.
Global clearly benefited from having Fox's post-Super Bowl prize. House scored an astounding 29 million viewers Sunday night in the U.S.--at 11 p.m.! The episode, if you didn't stay up to see it, will be repeated Feb. 15 and guest starred Mira Sorvino as a shrink trapped at the South Pole who gets House to make a house call via web cam.
The Super Bowl stunt pushed it to the highest rated scripted program on any network in two years among households and adults 18-49. It was also Fox's highest rated scripted series in over 10 years.